“The Bob’s Burgers Movie” is so good. Why is it bombing at the box office?
When people asked me last year what was my most anticipated film of 2022, I answered immediately, like a reflex: Bob’s Burgers movie.
Over the past decade, the Belchers have made their mark in adult animation, surviving the great Fox purge that happens to every adult animated sitcom almost every year. They have earned their status as one of the most iconic families in animation history. Their laid-back, deliciously charming energy was irresistible and even uplifting, like cartoon therapy.
When it was announced that the Belchers were heading to the big screen, I was over the moon.
It’s been a long time since TV shows making the leap to theaters were a real craze. It’s like getting promoted to the major leagues and showing what you’ve got on cinematic scale. The Belcher family became a serotonin booster for me during quarantine when things were looking their darkest. The frenzy of the show made me even more eager to see them get this big theatrical treatment.
The prospect of Belchers on the big screen itself was nostalgic. Bob’s Burgers movie information is the first traditionally hand-drawn 2D studio animated film in more than a decade. Watching it in theaters was magical. An audience full of fans coming together to watch one of their favorite shows in the hallowed setting of the community, laughing at the Belchers’ signature style of humor and reacting to the deep references, it brought a warm, warm feeling.
The film retained the series’ fun, laid-back energy. It nailed the charm effortlessly and boasted some of the most beautiful animations I’ve seen in a long time. It stands out as one of the best anime series-to-movie productions alongside Beavis and Butthead make America and The Simpsons movie. So why doesn’t it rack up a lot of money for other features like the ones mentioned?
So many people love this TV series. The movie is so good. So funny and rewarding, especially for the fans. So why the hell doesn’t everyone see it?
One person to blame could be Mickey Mouse, because Disney technically owns it. Bob’s Burgers.
When The Walt Disney Company acquired 21st Century Fox in 2019, not everyone was sure what the future held for its subsidiaries. The “Fox” title was dropped, as they were renamed 20th Century Studios and Searchlight Pictures. Meanwhile, film projects that were in various stages of production ended up becoming candidates on The weakest link. Several movies were canceled, sold to other studios, and faced multiple delays long before COVID-19 started making waves.
Hard not to think about this upheaval now that my beloved Bob’s Burgers movie informationoriginally a 21st Century Fox production, came out, and few people talk about it.
In its first weekend of release over the Memorial Day holiday, it grossed $15 million, which was thankfully better than expected, but not what it deserved. In its second week, it increased that total to $22 million. Again, hardly a disaster. But that’s disheartening considering the show’s rabid fanbase could have made it a major event. I can’t help but wonder if it has to do with this acquisition of Disney and this movie maybe getting the short shift in marketing.
To me, at least, it seemed like Disney’s marketing approach was the equivalent of a teenager being asked to do chores for financial compensation and saying, “No, I don’t feel like it. ” It’s disappointing to see a franchise as popular and beloved as Bob’s Burgers get the tree treatment for the show’s jump to the big screen. Then I realized that applied to most of the 20th century titles that Disney had swept under the rug last year.
Before Disney acquired Fox and Hulu, the studio’s films that were in production had several binding contractual agreements, one of which was a complete guarantee that these films would be released in theaters. In an interview with Colliderdirector Josh Boone (The New Mutants) revealed that “With most movies, you sign contracts that guarantee a theatrical release, so it has to open up to go digital in the first place.”
Projects such as The New Mutants, Bob’s Burgers movie informationand West Side Story were already in full production while the acquisition was being finalized. One can only expect that when the studio was a theatrical-only distributor, filmmakers signed contracts that their movies were going to hit theaters no matter what.
When Disney inherited all of these titles, they were contractually obligated to release them theatrically. So when COVID-19 disrupted the entire cinematic experience in 2020, Disney couldn’t throw anything on a platform it owned.
Some films in their possession ended up being sold to streaming services: Everybody’s talking about Jamie directed to Amazon and The woman at the window to Netflix. Others that were sent to theaters during the pre-vax period in 2020 were bombed.
As COVID cases dwindled in 2021 and movie theaters slowly returned, Disney made sure their productions went through the theatrical window first, before anything under the 20th Century Studios branch did. . When a new feature from Disney, Marvel, or Walt Disney Animation Studios dropped, it was treated as an event, while 20th century studios looked more like just counter-programming for all heavy hitters.
Ridley Scott’s Two The last duel and locksmith animations Ron gone wrong faces a fate worse than death: being two non-IP properties released at the same time as franchise tentpoles like Dune, no time to die, halloween killsand Venom: let there be carnage. All of the notable titles had a head start in marketing and generating hype while Last duel and Ron started the game late.
Disney has poured its money into marketing its next MCU entry Eternals and their in-house animated feature Encantowhich came out just around the corner.
The biggest and most distressing failures were for copyright images aimed at older audiences during the winter. by Steven Spielberg West Side Story and Guillermo del Toro alley of nightmares have been marketed in a disappointing way: underselling the appeal of filmmakers whose films are worth seeing in theaters. On top of that, they had to deal with two sinister forces: the surge of the Omnicron variant and Spider-Man: No Coming Home, which makes their box office returns far less than stellar.
The only feature to break this mold was free guywhich received a respectable marketing campaign that started before the pandemic and continued throughout the year, although it could be argued that it is more of a Disney movie due to the Marvel and Star Wars iconography featured there.
Bob’s Burgers movie information was the last pre-merger title to hit theaters, and I wish more people would talk about it the way it deserves. Perhaps there will be a spike in interest and word-of-mouth fandom when it goes live. It’s possible that even the show’s biggest fans haven’t wanted to shell out what it costs for movie tickets when they can possibly count on watching it from home, especially when the buzz at big budget of Top Gun: Maverick was pleading to see a major action movie in theaters.
Bob’s Burgers movie information received all the love in the world via critics and audiences, but it also deserves all the money. Although the marketing was disappointing, it’s a cinematic joy that should be seen on the big screen. It’s the kind of crowd pleaser that even a novice fan can digest and end up wanting more.