How Archadeck, Flying Locksmiths Led Home Services Segment | Franchise News
Who would have guessed that home service brands would thrive for a year with a pandemic and door-to-door orders? The category accounted for $ 8.4 billion in total sales in 2020, up 5.6% from 2019, according to Times Top 400 franchise research. As everyone rushed to spruce up their patios and home offices for those daily Zoom calls, home improvement franchises led the segment with $ 2.9 billion in sales, up 11.2% from to 2019.
Archadeck Outdoor Living jumped on No. 327 and saw sales growth of 35.7% in 2020, to $ 74 million.
“We saw a growing consumer demand for outdoor living spaces, which we design and build in Archadeck, as consumers spent more time at home doing COVID and focused on it. home maintenance and improvement, ”said Chris GrandPre, CEO of Archadeck’s parent company. Outdoor life marks.
Archadeck opened eight new locations in 2020, and while part of its sales growth can be attributed to franchise development, Archadeck has also invested in the development of a new onboarding and quick start program, Grandpre said.
“We have found that having someone really dedicated to that first 90-120 days to help prepare franchisees with pre-training exercises and complete the training program all works in getting businesses to. get started right after training, ”he said. As a result, they saw a period of faster ramp-up in the new franchisee categories, which helps the brand grow faster.
Outdoor Lighting Perspectives and Conserva Irrigation are also under the umbrella of Outdoor Living Brands—which was acquired by Lynx Franchising in September. Following the deal, Grandpre will step down as CEO to join Lynx’s board of directors, Franchise Times reported.
Roto-Rooter led sales in the broader home services segment with $ 1.5 billion in sales in 2020, an increase of 6.3%.
During this time, The flying locksmiths increased its sales by 26% in 2020, to $ 47 million. The 88-unit brand topped the growth percentage of major home improvement brands, such as Window World, with revenue of $ 873 million, an increase of 18.3%.
“The pandemic has actually served us well, terrible as it may be,” said Barry McMenimon, co-owner and director of business development at The Flying Locksmiths.
Not only has this given them the chance to restructure their national teams and update internal software platforms, but “morale in our franchises has never been happier,” McMenimon continued, “as we have gradually integrated more resources and opened up new avenues for them to tell us and each other what works best as we work in the background to design what they need to keep working on their business.
What helped the brand recover from a few months of declining sales was to focus on higher-priced projects, such as implementing automatic doors and hands-free devices such as door handles. elbow and contactless access control systems.
“Because we do so much more than lock and key work, we are agile with our products and fill in gaps wherever they need to be filled,” he added. The Flying Locksmiths have also added an onboarding service to their offerings for other businesses that were closing at rapid speeds during the pandemic, which McMenimon said contributed “a lot to sales just by volume.”
Another reason for their success is simply because in times of unrest people seek to strengthen their security systems.
“Locksmiths have always been saviors in times of uncertainty,” he said. “We intervene to make people feel a little more comfortable with where they are and what they are going through. And if a new door and new hardware does that, well, that’s kind of what we’re here for.
While pest control, home improvement, lawn care, HVAC and paint services brands all increased sales in 2020, electricity deductibles were down 8.7%. The segment achieved sales of $ 473 million last year, down $ 45 million from 2019. Although Mr. Electric and Mister Sparky both increased their sales, Tegg Service brought down the category with its decrease of 18.8%.